Almost ten years ago, it was actually 2008, when antoniolupi came up with the motto “bathing with art”. The brand, after being raised under the protection of a rigid and clean design, looked at Art as a model with which to talk and confront itself with.
The phenomenon of patronage has marked our History and Art from the Renaissance to today, from the Medici to Peggy Guggenheim: today it is common again yet with a different formula, but no less stimulating and, thanks to this, Art is always a more frequent part of Corporate Marketing.
antoniolupi, patron of the XXI century, embraces this philosophy completely, undertaking a path between Art and Design together with Benjamin Servino, a dreaming artist from Caserta. antoniolupi has recently sponsored the publication of the Vacua Forma book, Published by Verbus Editrice: the volume collects the works of architect Beniamino Servino in an editorial project that stands out for its particular artistic value. The work consists of 384 pages; presents itself as a collection of texts, drawings and photographs made by Servino himself in recent years.
The synergistic collaboration between antoniolupi and Servino led to the inauguration of a personal exhibition of the artist in the renovated space of Pietra e Fuoco at the company’s headquarters in Tuscany. 35 works of art of Beniamino Servino, achieved in the past 7 years, will be on display through the 30th of September 2017 in antoniolupi’s showroom which has been transformed for the occasion in a true art gallery. During the inauguration, held at the beginning of April, over 200 guests were invited amongst clients and architects which are influential in the world of design.
antoniolupi is not new to collaborations with artists: the first being in 2007 with Anne and Patrick Poirier, well known international artists. Their works have been on display in the Centre Georges Pompidou of Paris, at Palais des Beaux-Arts in Bruxelles, at the MOMA, Museum Moderner Kunst of Vienna, etc. Vascabarca was the absolute first experience that antoniolupi had in the art world bonded with uniqueness and pure emotion. The two artist created for antoniolupi a unique piece: a sculpture of a boat that functions as a bathtub.
Function does not prevail over emotion: the function is enhanced an absolute dense moment of emotion....bathing with art.......
This work marks the beginning of a new path that binds more and more, for antoniolupi, the experience of design to that of art, creating a context of contamination that significantly marks the brand’s growth.